SoCal CTO

OCTOBER 1, 2008

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. But it's helpful to share ideas, methods, compare your approach versus other people. It felt like a bad time share presentation.

SEM 150

SEM SEO West Los Angeles Case Study 150

Both Sides of the Table

APRIL 4, 2011

You’ll have no idea when you’re off course. How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In the early days you don’t really want 3 extra teams hearing your ideas and gearing up to compete before you feel you’ve got a solid head start. Be careful about this advice.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. See specific guidance on “ How to Give Your Startup Idea The Sniff Test.”

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. See specific guidance on “ Six Idea Validation Tests to Pass Before Startup.”

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

SEPTEMBER 14, 2009

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? The idea there, is you sift through brochures, and call them to see if they are still there, and then make a reservation. The idea was to have tent poles up in the most important leisure markets.

Activity 164

Activity Startup Sites Web 164