Sales, SEM and SEO - Southern California Tech Central

Value and Meetups - SEO / SEM

SoCal CTO

OCTOBER 1, 2008

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay.

SEM

SEM SEO West Los Angeles Case Study

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). But you don’t need to spend money on SEM. Your tech needs to add value to content producers, the audience and advertisers. Take for example, an eCommerce company.

SEM

SEM Content Platform Acquisition

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. 10% of our revenue is coming from direct sales of our banner inventory.

Metrics

Metrics Startup SEO Customer

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Popular keywords have higher costs.

SEM

SEM Marketing Startup Search Engine Optimization

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Startup

Startup Press Development Team Review SEM

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search

Paid Search PPC Organization SEO

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures.

Startup

Startup Search Engine Optimization SEM Social Network

Interview with John Tomich, Onestop Internet

socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We have several hundred thousand shoppers as part of our email database, and we do two-day, private sales for designer brands, which are 60-70% off from retail.

Venture Capital

Venture Capital SEM Commerce Email

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures.

Entrepreneur

Entrepreneur Startup Search Engine Optimization SEM

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap.

Marketing

Marketing Startup Press Technical Advisors

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer

Customer Custom Advertising SEM

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. billion in sales and thus controls less than 10% of the market. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Market Structure.

Startup

Startup Marketing Study SEO

Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures.

Startup

Startup High Tech Search Engine Optimization SEM

Interview with Billy Fried, Kijubi

socalTECH

SEPTEMBER 14, 2009

I was in Hawaii, and I discovered there were all kinds of aggregators over there--independent sales reps out of kiosks in Waikiki and Lahaina, out where you're walking down the street at night--offering things like 20 percent of fishing tours, and so on--selling off commissions for fishing and other activities.

Activity

Activity Startup Sites Web

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur

Entrepreneur Services Search Engine Optimization Startup

Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur

Entrepreneur Services Product Search Engine Optimization

Entrepreneurs can be Specialists or Generalists

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur

Entrepreneur Search Engine Optimization Startup SEM

Southern California Tech Central

Value and Meetups - SEO / SEM

The Most Misunderstood Facts About Building a Business on YouTube

Trending Sources

How Startups Can Use Metrics to Drive Success

Search Engine Marketing - No Panacea for Startups

Doing the Right Things is More Important than Doing Things Right

Startups Stick with Organic vs Paid Search Results

The Cost Equation for a Startup is Better Than Ever

Interview with John Tomich, Onestop Internet

You Don’t Need to be Rich to be an Entrepreneur

10 Marketing Lessons for Early-Stage Tech Startups

Pour And Stir II – Managing Your Cost Per Customer

How to Decrease the Odds That Your Startup Fails

Be Part of the Entrepreneurial Revolution

Interview with Billy Fried, Kijubi

Freelancers Are The New Entrepreneurs For Services

Entrepreneurs Can Thrive on Services or Products

Entrepreneurs can be Specialists or Generalists

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