Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. But you also vastly expand the universe of those who will discover the topic and want to do a deep dive, learn more and then spread the idea to others. And you thought the Internet was a meritocracy where the best ideas win? Underbelly.
Both Sides of the Table
MARCH 11, 2011
He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. It was a pleasure to write them myself.
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Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In the early days you don’t really want 3 extra teams hearing your ideas and gearing up to compete before you feel you’ve got a solid head start. Be careful about this advice.
socalTECH
MARCH 13, 2020
Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. For example, someone would book an appointment or service with an application, and the idea was that application would take a payment for that lead as their monthly payment.
Startup Professionals Musings
JUNE 18, 2012
Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. See specific guidance on “ How to Give Your Startup Idea The Sniff Test.” Sales and marketing costs.
Startup Professionals Musings
FEBRUARY 15, 2011
Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. See specific guidance on “ Six Idea Validation Tests to Pass Before Startup.” Sales and marketing costs.
Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. So in the case above if you are spending $200 to acquire a customer who buys 3 times from you at $100 each time ($300) this may seem like a great idea. One big, beginners mistake people make in LTV is to measure revenue.
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