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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. When we look at Twitter we’re following friends or people from whom we want to know more information.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0 landscape.

Web 29
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Interview with Jason Kiesel and Kurt Daradics, FreedomSpeaks

socalTECH

FreedomSpeaks is a startup developing a business around connecting people with information about their political representatives, and also enabling organizations and others to do the same. The other feature that sets us apparent, is our integration with social media. What's the story behind the company and how it started?

Startup 100
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Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). But from a value perspective, it really comes down to the numbers I showed for my eLearning Technology blog. This is that post. Use Ping.fm

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Subscriptions & Social Sharing – In the last century, magazine and newspaper subscriptions drove readership, which sold print ads. The same phenomenon is true in the YouTube ecosystem, but with a social media twist. YouTube allows viewers to subscribe to their favorite channels. I got the power. Share and Enjoy.

Google 133
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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology.

Web 96
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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Make it fast.

Customer 160