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The Power of Twitter in Information Discovery

Both Sides of the Table

I think some of this stems from the early days of Twitter when it was presumed that it was a technology to tell people what you ate for lunch. I’ve written extensively about Twitter’s use cases , but it’s biggest power is in information sharing. And the company that helped websites publish RSS?

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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Coworking Spaces - A VC : Venture Capital and Technology , September 2, 2010 I've never been much of a fan of incubators. There is a wealth of information and connections on it. Some have made the model work.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Make it fast.

Custom 160
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Use Pull Technology for Real Customer Enchantment

Startup Professionals Musings

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his new book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Make it fast.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. When we look at Twitter we’re following friends or people from whom we want to know more information.

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How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Make it fast.

Custom 79