Remove about
article thumbnail

10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

These days it is often more about being unique than being valuable. A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.

Marketing 107
article thumbnail

10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

These days it is often more about being unique than being valuable. A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.

Mobile 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Corrosive Nature of Over-Introducers

Both Sides of the Table

These people are like the friend in college who always tempted you by telling you about the latest party when you were at the library studying. In many instances this help is genuine, well-meaning and productive. It starts seemingly innocent enough. It’s human nature to try and be helpful to others.

Innocal 255
article thumbnail

If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

I decided to water down some details to protect the innocent. We had agreed to a stated internal policy that even though taking this stance would mean our product would have considerably less traffic it was an important part of what we felt our long-term brand represented. Much time has passed. But both stories are still accurate.

Press 336
article thumbnail

How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. They all seem to have slightly similar journeys, like they run consumer brands, maybe [have] slightly problematic racial politics, and some kind of takedown piece [is written about them].

Startup 280
article thumbnail

10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

These days it is often more about being unique than being valuable. A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.

article thumbnail

10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

These days it is often more about being unique than being valuable. A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.