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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. And Snapchat has changed the game and in ways that I think the community doesn’t even quite understand yet. (If The “half life” was very short. Think about that.

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and Why Did I Invest in Trust? no surprise?—?that’s that’s where the customers are.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. ” Los Angeles-based Brud is by far the most established of this new breed in the U.S.

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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes.

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Reflections on 2016: Brad Brooks, TigerText

socalTECH

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. Prior to that, Brad worked for investment banking corporation Donaldson, Lufkin and Jenrette. READ MORE>>.

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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

Previously known as GRP Partners, Upfront Ventures has focused on early stage investments since 1996. Marketing: SteelHouse. An ad:tech Innovation Award-winning company, SteelHouse is the technology industry’s real-time marketing solution for online retailers. Social Media: Snapchat.

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