with-greathouse-comes-great-responsibility 
Both Sides of the Table
JANUARY 6, 2014
With small amounts of money invested (sub $3 million) the risks are reasonably low for most VCs and the consequences of bad decisions or decisions a VC has limited say in is tolerable. I should note that my friend Brad Feld has written a new book on the subject that I would recommend if you want the bible on the topic. In the Early Days.
InfoChachkie
MARCH 30, 2015
Startups should only spend their money on initiatives that deliver a discernible, measurable return on investment. If there happens to be a gas station along the way where you can fill up for a reasonable price, great. Sound counterintuitive? However, do not count on it. Thrive Below Your Means.
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InfoChachkie
DECEMBER 2, 2009
Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.
InfoChachkie
APRIL 14, 2014
Even the organization''s lexicon reinforces its startup mindset. It performs "due diligence" before it makes "investments" and it measures results as a "return on its investment.". Our fantastically inefficient Federal Government could learn a great deal from the folks at ABC. ABC''s Founder And CEO Speaks Out.
InfoChachkie
MAY 27, 2013
The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. According to Michael, "We didn’t sit around for hours brainstorming what might make a great April Fool’s gag; in fact, we didn’t do much planning at all for Geo.
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