Invest, SEM and Software - Southern California Tech Central

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. But you don’t need to spend money on SEM. I think most arguments miss the mark.

SEM

SEM Content Platform Acquisition

Anametrix Gets Funding, Adds Advisors

socalTECH

AUGUST 18, 2010

San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Details on the new private investment was not disclosed. Schreiber is at ProQuest Investments, and Asscher is President of Airtek Capital Group. READ MORE>>.

SEM

SEM Funding San Diego SaaS

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. We talked about patents.

Competition

Competition Idealab Product CitySearch

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

MAY 15, 2010

We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. and who had biz reasons for wanting to remain stealth.”. - We spoke briefly about why.

Venture Capital

Venture Capital Startup Advertising Redpoint

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup

Startup Search Engine Optimization SEM Social Network

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur

Entrepreneur Startup Search Engine Optimization SEM

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. This seems very different from your background on software, how did you get into this? The retention rates were low, which mean they could not invest in marketing like we can.

Template

Template Beverly Hills Startup SEM

Interview with Billy Fried, Kijubi

socalTECH

SEPTEMBER 14, 2009

We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. Billy Fried: It's self funded, and I've invested about $300,000 to date. How is the company funded?

Activity

Activity Startup Sites Web

Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup

Startup High Tech Search Engine Optimization SEM

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Marketing

Marketing Invest Social Media SEM

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

APRIL 26, 2016

The reason one would accept losses is when they are investments in fueling faster growth. In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. Payback Period!!!”

Metrics

Metrics Startup SaaS Course

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Customer

Customer Custom Marketing Startup

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). What would it take in investments to acquire and retain traffic to support these businesses?

Startup

Startup Marketing Study SEO

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Affiliates invest the up-front marketing expenses required to attract customers.

Customer

Customer Custom Advertising SEM

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Startup

Startup Social Media SEM Advertising

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Customer

Customer Custom Marketing Social Media

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Social Media

Social Media SEM Startup Advertising

Southern California Tech Central

The Most Misunderstood Facts About Building a Business on YouTube

Anametrix Gets Funding, Adds Advisors

Trending Sources

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

The Cost Equation for a Startup is Better Than Ever

You Don’t Need to be Rich to be an Entrepreneur

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

Interview with Billy Fried, Kijubi

Be Part of the Entrepreneurial Revolution

7 Ways To Improve Return On Your Marketing Investment

Why Misunderstanding Startup Metrics Can Cost You Your Business

7 Startup Marketing Strategies To Bring In Customers

How to Decrease the Odds That Your Startup Fails

Pour And Stir II – Managing Your Cost Per Customer

Lead Generation Is Still The Lifeblood For Startups

7 Ways To Attract Customers Without Viral Marketing

7 Lead-Generation Tactics Thrive On Limited Budgets

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