IP Metrics Sales 
Both Sides of the Table
DECEMBER 27, 2011
The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.
Both Sides of the Table
MAY 14, 2018
I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Competition isn’t won or lost by your marketing decks?—?it’s
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SoCal CTO
JULY 13, 2011
This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.
socalTECH
JANUARY 14, 2011
We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities.
Both Sides of the Table
MAY 2, 2015
It freed up Ophir to grow out our sales organization, to work more closely with agencies, to innovate on product and to raise capital. The last thing you want the CEO (or heads of sales, marketing, product) doing is sinking 3 days every month into preparing board packs. The full financial details and metrics were in the deck.
Startup Professionals Musings
MAY 23, 2012
Longer-term, enhanced product value begets superior company valuation through your organization’s intellectual property (IP) portfolio. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.
Startup Professionals Musings
MARCH 9, 2011
Longer-term, enhanced product value begets superior company valuation through your organization’s intellectual property (IP) portfolio. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.
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