socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M That system allows us to arrange shoots and coordinate with contracted talent to produce that content.

Help 133

Help IP Content Google 133

Both Sides of the Table

MAY 2, 2015

What I love about my job is getting to see teams of super-early-stage companies develop ideas that while raw have potential to make an impact on the market. This happens because many CEOs are passionate, market-driven people who are constantly trying to launch new products, win contracts, get press, hire staff and woo VCs.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

Tech Zulu Event

AUGUST 6, 2014

Develop your financial projections. This needs to include estimates for spending by department – IT, HR, office rental, marketing, legal and other professional services. Hire only for those positions you actually need and rely on contract staff, part-time employees, and freelancers for as much as you can.

Tips 101

Tips Startup Outsource Development Sales 101

Tech Zulu Event

SEPTEMBER 12, 2014

Develop your financial projections. This needs to include estimates for spending by department – IT, HR, office rental, marketing, legal and other professional services. Hire only for those positions you actually need and rely on contract staff, part-time employees, and freelancers for as much as you can.

Tips 90

Tips Startup Venture Capital Outsource Development 90

Tech Zulu Event

MARCH 3, 2015

Equally important, is an area many startup founders don’t always prioritize: choosing the right service providers and understanding the value they can bring, especially to early-stage startups. Teaming with the right service providers can have a huge impact on a startup’s ability to succeed. And relying on NDAs is not the answer.

Startup 40

Startup Outsource Development IP Outsource 40

InfoChachkie

MAY 16, 2011

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early. 3) Attempt To License An Idea.

Startup 242

Startup Outsource Development Outsource Sales 242

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113