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Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

socalTECH

Our interview today is with Andrew Schydlowsky , the CEO and founder of Santa Barbara-based TrackStreet (www.trackstreet.com), a startup which is backed by Okapi Capital, The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners. We provide analytics on the velocity of sales across their channels.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

The business model, is people use this to do better marketing and sales targeting when they sell their own products. The company has grown very rapidly and well for a startup, but we're now at the point where sales is the name of the game. Prior to that, for seven years I was at Citrix in Santa Barbara, at their SaaS division.

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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

That way your VC meeting becomes a sales lead AND the VC can get input from a trusted source (a portfolio company) without having to immediately commit more time. These are artifacts of a sales process designed to get you back in front of the VC and have further engagement. Compelling.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

This is why investors really like SaaS software companies where you have recurring revenue and your largest customer accounts for < 5% of your revenue and your renewals rates are > 90%. So money spent should add equity value or create IP that eventually will.

Startup 383
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Interview with Wes Nichols, MarketShare

socalTECH

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities.

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162
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TechZulu Presents: The Annual Startup Forecast

Tech Zulu Event

Topics of discussion will be Wearables Technology, Bitcoin, SaaS, Cloud, Mobile, Gaming, Social Markets, what surprises are coming for 2014, creating value with your company, hiring problem solvers, and building a sensible businesses. He began his career as a media, entertainment and IP attorney.

Startup 111