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Working with Traditional and Social Media

SoCal Tech Calendar

Thursday, October 15, 2009 -- Working with Traditional and Social Media. This is an interactive public relations workshop focused on both traditional and social media. Achieve Pitch Writing Success. Working with Traditional and Social Media to Help Your Company Stand out From the Crowd 3.

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Here’s What The @NYTimes Should Teach Its Writers About Social Media

Both Sides of the Table

So it’s a disappointment to me that these esteemed journalists haven’t adapted to the modern media – to social media. He can write well about economics but dude can’t Tweet. NYT Learn How to Use Social Media. I pay for it because I value journalism. Following 78. All insular.

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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. In a startup this is a mistake.

Startup 349
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

We then had a piece in Time Magazine, The Wall Street Journal, Europe, we ran front cover of Tornado Insider (the top VC magazine in Europe at the time). It kind of reminds me a bit of how “social media experts&# are talking to customers today). Use social media to be sure people are aware of it.

Startup 310
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. Almost all of the major ones have been formed in the past 6-7 years.

Startup 355
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Here’s How to Do PR on a Budget

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. Here''s how they pulled it off.