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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. We have published 74 different magazine titles over the last 30 years. Why podcasting?

Media 150
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CurtCo, Founded By Former Robb Report Owner, Launches Podcasting Venture

socalTECH

Malibu-based CurtCo a new startup founded by a veteran of the magazine business, is taking on the podcasting market, and has launched what it says is a new "podcast platform". READ MORE>>.

Malibu 100
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Qualcomm Releases Augmented Reality Software For Android

socalTECH

San Diego-based Qualcomm has released a platform for developing augmented reality (AR) software for Android, the firm announced this morning. The firm said the software, available via its beta program, allows users to build, market, and distribute applications based on its Qualcomm AR platform. or greater smartphones. READ MORE>>.

Software 191
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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The subject of numerous glowing profiles in online and print fashion and lifestyle magazines (including, most recently, in High Snobiety ), Lil Miquela’s stardom (and her fellow avatars) fascinated because the characters’ creators coyly toed the line around “her” self-awareness and their own. ” That was a lie.

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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. But there’s more…on this show, we control the content and we have built the social media right into the program. Tell no one!

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Anametrix Wins San Diego Union-Tribune

socalTECH

Anametrix said that the paper is using its platform for both web analytics, and analyzing mobile, social media, video, e-mail and other efforts. Anametrix says its platform, InstaVista, is targeted at publishing firms, including newspapers, magazines, and directories. Financial impact of the win was not disclosed.

San Diego 164
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ExactTarget Acquires Pardot and iGoDigital to Redefine its Marketing Platform

Tech Zulu Event

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.