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Demand Media Launches Long Form Article Effort

socalTECH

Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

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BUZZMEDIA Revs Editorial Hires

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Los Angeles-based digital media publisher BUZZMEDIA looks to be revving up its hiring on the editorial end of its business, saying Tuesday that it has hired nine staffers across its sites Celebuzz, and SPIN. The firm said the expansion of its staff will further expand the brands.

Buzznet 153
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Buzznet Hires Two, Snags NYTimes Editor

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Hollywood-based Buzznet, an online social media and networking site focused on music, said Wednesday that it has hired two editors to bolster its music editorial team. Leeds will head up expansion of Buzznet's editorial efforts, providing original news, commentary, and photos; Simon will work on day-to-day editorial for the site.

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Mail.com Buys Entertainment Blog

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DeadlineHollywoodDaily.com was founded by Nikki Finke, a former Newsweek, Los Angeles Times, and New York Magazine writer and reporter. Mail.com operates a number of online content-focused sites, including HollywoodLife.com, MovieLine.com and OnCars.com, in addition to its online email services.

Blogging 100
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Web Second, Mobile First

Both Sides of the Table

I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites. BUT … I’ve talked to a number of eCommerce sites that also report much higher conversion rates than standard web. It’s the new magazine. They are limited in size.

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Interview with Jonno Wells, Surfline

socalTECH

We recently caught up with CEO Jonno Wells to talk about the firm and its expanding network of web sites. First off, tell us about your network of sites? Our products are also syndicated into newspapers and web sites around the country. You also bought a surfing magazine at one point, didn't you?

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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Worth a read on how to maximize the traffic that comes to you site since much of it will be fleeting. We then had a piece in Time Magazine, The Wall Street Journal, Europe, we ran front cover of Tornado Insider (the top VC magazine in Europe at the time). Goldman release a report on us. Don’t drink it.

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