Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

JULY 28, 2014

Fact: social media is among the top most powerful communication tools today. Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01 Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01 Snap Away with Snapchat. And why is that?

Snapchat 82

Snapchat Social Media Social Network Media 82

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. “Some of these programs are cool, but it’s like, what’s after that?

Platform 210

Platform Social Media Netflix Content 210

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? And, if you're a social platform, is there a way to monetize all that activity happening on your service? The majority of our time is now spent online. We're taking a different approach. How did you run into this opportunity?

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

JULY 26, 2016

They started as an elite black-car service and only once they saw Lyft doing well in the peer driving market did they launch UberX. In picking your market you should focus on “deflationary economics” or lowering the price, functionality and margin of your business but targeting ever-increasing market sizes afforded by Internet scale.

Venture Capital 150

Venture Capital Startup Capital Ideas 150

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The challenges for making money and survival in these professional services worlds are different, maybe even tougher. Be targeted in marketing and lead generation.

Social Media 56

Social Media Pricing Technical Review Demand 56

socalTECH

MARCH 16, 2017

Earlier this week, Derek Norton , a long time advisor to the media, Internet, and technology industry in Los Angeles, announced a brand new venture capital fund called Watertower Ventures (www.watertowerventures.com). That's anyone building a product, service, or application which can be delivered to a connected device.

Invest 145

Invest Funding Capital Startup 145

LATechDigest

OCTOBER 26, 2016

Speakers included Mayor Eric Garcetti , Snapchat influencer Jake Paul (fresh off his 60 Minutes appearance), Loot Crate cofounder Chris Davis (whose company just topped the Inc 5000), and early Snapchat & Riot Games / SF-based investor Peter Lasky. — LATech Digest (@LATechDigest) October 25, 2016.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We want to help you monetize your knowledge, your skills, and your social media. We haven't turned on any marketing, just really good organic use and sharing.

Help 113

Help Commerce Platform Orange County 113

socalTECH

FEBRUARY 19, 2016

Social media allows women to seek out other, like minded women, and learn from them. subscribers to our monthly Glam Bag subscription service. Before that, I was heading up global consumer marketing for entertainment, sports, and video at Yahoo. Or, maybe they'd learn from a magazine. How did you get involved in IPSY?

Commerce 100

Commerce Content Sample Yahoo 100

Tech Zulu Event

DECEMBER 13, 2013

Matt Lucido wanted to help with everyone’s daily life by creating a service app called Porter. Porter is a service app that provides daily services to your door, hassle-free. Services such as house cleaning, dry cleaning, wash & fold, and pet care. How did you find all the people to do all these services?

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

Tech Zulu Event

FEBRUARY 17, 2016

In fact, Twitter was one of the first mobile social media platforms. While running my family wine business , I used Twitter’s search for market research and to find new customers. In the same way that e-mail marketing was ruined because of sheer volume (and because marketers ruin everything), Twitter had too much—it was too loud.

Platform 40

Platform Startup News Content 40

Both Sides of the Table

JUNE 8, 2014

Web Services, led by Amazon’s AWS, which reduced the costs a further 90%. The “Three C’s” of the Internet … The infrastructure and web services phases of the Internet are built. I don’t need to tell you what else is LA … SnapChat, Whisper, Tinder. All great communication companies.

Startup 390

Startup Venture Capital Capital Funding 390

Both Sides of the Table

JANUARY 13, 2016

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. This is the cycle of synergies that lead to strong vertical franchises in media. And this brings our total funding to $43 million to solidify our market position as the leading Latino digital media company.

Company 150

Company Companies Netflix Content 150

Both Sides of the Table

SEPTEMBER 17, 2017

By making it easier to capture value for goods & services that ordinary people provide and by creating a means of storing value today that can be used in the future — currencies have literally changed society and the world. Distribution of media is tightly controlled by YouTube, Netflix, Facebook, Amazon and a handful of others.

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Course Startup Framework Marketing 280