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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Marketing and sales to Gen-Y customers. Don’t expect them to go away any time soon.

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7 Steps To Creating An Effective Personal Brand Today

Startup Professionals Musings

It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. Launch a personal marketing plan for visibility. Remember that the person who knows how best to market yourself is you.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Pivot early, as required, to tune your features and marketing to meet the market and technical realities.

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8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

According to recent reports , these come from all the way up and down the age and experience spectrum, including up to ninety percent of the current Baby Boomers, as well as Millennials. Zappos , led by Tony Heish, has been a leader in this direction, and reports many advantages, as well as challenges.

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts. Pick a name, location, and marketing strategy early. But if you do it right, the joys and satisfaction, as well as financial returns, of your success can’t be beat.

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Startups Are Not Just The Realm Of Young Generations

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Marketing and sales to Gen-Y customers. Don’t expect them to go away any time soon.

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek.