Marketing Metrics Satisfaction Technical Review 
Startup Professionals Musings
OCTOBER 27, 2021
Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.
Startup Professionals Musings
JUNE 23, 2021
As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.
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Startup Professionals Musings
JANUARY 6, 2021
Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.
Startup Professionals Musings
OCTOBER 14, 2022
The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Performance accountability processes.
Startup Professionals Musings
APRIL 28, 2021
If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Bill Gates was the technical genius, but Steve Ballmer, from Procter & Gamble, ran the business side of the equation.
Startup Professionals Musings
DECEMBER 27, 2019
Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Incorporate AI-powered data and metrics systems. Jeff Bezos has kept his focus on customers.
Startup Professionals Musings
MARCH 19, 2022
With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.
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