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Making SEO and Paid Search Marketing Work for Startups

SoCal Tech Calendar

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc. Join Stubbs Alderton and Markiles, LLP for this exclusive event! See [link] (more)

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YP Launches New Organic SEO Service

socalTECH

Los Angeles-based YP , which offers up online directories and services to help businesses get their companies online, has lauched a new offering, called ypWebsite Pro. According to YP, the new product will help local businesses earn top rankings in their organic search results. YP runs the yellowpages.com site.

SEO 133
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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3 MomentFeed clients were well-positioned to amp up their digital presence and continue to remain visible online, even when consumers weren't passing by their store offline.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

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Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

Your traffic growth is tracking over 40% month-over-month – on a fairly big base – despite spending zero dollars on marketing. The single largest source of growth is organic search. We’ve got a very search-friendly site; we are starting to see what Google calls ‘authority’ for terms like ‘list’ and ‘top’ and ‘best’.

Google 264
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. 1:20 and they turned up like clockwork. And covered we did.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.