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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) As a last resort I outsourced and actually hired someone in India to remotely log into my computer during the night and correct all the errors from the scanned cards, which my in house team had processed earlier in the day.

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Interview with John Tomich, Onestop Internet

socalTECH

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. Lots of them are in the apparel space.

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IT Department and Web Teams | Who Does What Now?

Tech Zulu Event

It is not uncommon to outsource some of these responsibilities to companies that specialize in doing these things. Web Teams better come packed with people who have an arsenal of marketing and computing skills at their disposal. When it comes to marketing, they should have an understanding of search engine optimization (SEO).

Web 40
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Recycled Bride Wants You To Save On Your Big Day | Wed Without Tears

Tech Zulu Event

Existing solutions like eBay were too complex and time-consuming for our market (It takes the average bride 35 minutes to sign up and create her first listing on eBay), and our users wanted a place where they felt safe and could connect with other brides.

Design 84
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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Marketing & PR. Plan your marketing strategy. Decide on a target market and conduct a market analysis. Improve SEO. Master social media marketing. Look into relevant trade shows and conventions to market your product. Look into relevant trade shows and conventions to market your product.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164