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CallFire Names Chief Revenue Officer

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Santa Monica-based voice and text-platform provider CallFire is bolstering its executive ranks today with a new hire, saying that it has named Barbara Palmer as the company''s new Chief Revenue Officer. Palmer will head up business development, marketing, and sales for CallFire. READ MORE>>.

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The Trade Desk Snags Marketing Chief From eBay

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Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. He also has served at Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies. Kirschner will be based out of The Trade Desk's New York offices.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

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However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

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Interview with Brian McKelvey, Worlize

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The firm's CEO is Brian McKelvey , who we caught up with recently to learn more about his background, the firm, and the market it hopes to serve. It's built on a gaming platform, and is a way for users to create their own content and portions of that world. Thanks for the interview. What's the idea behind Worlize?

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Interview with Sara Bordo, NowLive

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Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. I came to Los Angeles 7 years ago, and worked for a small entertainment marketing firm.

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Interview with Matt and Amanda MacNaughton, PromoJam

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We spoke with Matt and Amanda MacNaughton , the brother and sister team behind PromoJam, to hear more about the company's platform. Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. We also have a mobile platform, which integrates with Facebook, Twitter, and MySpace. What is PromoJam?

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LA Times Vets Launch Ebyline, Gain Angel Funding

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The company said that its platform is "for professional journalists only", and that it requires that freelancers have a track record in order to gain access to the site. Narcisse was a VP at Paramount Pictures, was Director of Business Operations of Hoy, the Los Angeles Times' Spanish language daily, and also served at Arthur Andersen LLP.

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