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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market.

Marketing 105
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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to failure that are inside the entrepreneur decision realm. I certainly agree that starting a business is fraught with risk, and none of us get it all right the first time.

Startup 124
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8 Portfolio Assets Are Key To Your Startup Valuation

Startup Professionals Musings

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. You need all these before you start looking for funding. Remember that ideas cannot be patented, only novel implementations. Trademarks.

Startup 145
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

I’m fully convinced that both inspiration and perspiration are always required in a startup. Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Starting a business may be fun, but it’s not easy.

Startup 160
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6 Ways To Sustain Growth In A Maturing Global Market

Startup Professionals Musings

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Start today with new customer acquisition efforts.

Marketing 110
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5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

I’m convinced that this “me too” or incremental thinking is one of the key reasons that ninety percent of new startups fail, and most of the investors I know won’t sign non-disclosure forms, since they claim to hear the same startup ideas over and over again. Communicate and market your solution to the max.

Startup 162