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Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. The funding came from Silversmith Capital partners.

Software 100
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Impact Acquires ACTIVATE

socalTECH

Santa Barbara-based Impact , which develops partnership management software, said this morning that it has acquired ACTIVATE , an influencer marketing platform which provides influencer discovery, program workflow, measurement, and analytics. Financial details of the acquisition were not announced. READ MORE>>.

Activity 100
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Impact Collects $75M In Investment Round

socalTECH

Santa Barbara-based Impact , which develops software used for partnership automation, said this morning that it has raised $75M in an investment round. According to the company, the funding will go towards accelerating development of its platform, for go-to-market and regional expansion, and other growth efforts.

Invest 113
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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We also do lots of things in-venue, including mobile ticketing, integrating with Ticketmaster, Comcast, and many other ticketing providers. Laurence Sotsky: That's a great question.

Mobile 162
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Events.com: Creating A New Events Management Software Giant, with Gregg Parise

socalTECH

Is the world ready for another event management software provider? Gregg Parise What we are doing, is we are going into the event management software space, and doing it through a platform technology. You point out that there''s a lot of folks in this market, why jump in with a new service? We''re really just version 1.0

Software 100
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Interview with Jordan Glazier, Wildfire Systems

socalTECH

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. Wildlink is backed by Mucker Capital.

San Diego 159