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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

The market was down considerably with public valuations down 53–79% across the four sectors we were reviewing (it is since down even further). ==> Aside, we also have a NEW LA-based partner I’m thrilled to announce: Nick Kim. But rest assured valuations get reset. But rest assured valuations get reset. And reset they must.

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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

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A good case study is worth many paid ads.

Berkonomics

There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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8 Strides For Balanced Business Thinking And Delivery

Startup Professionals Musings

Recent studies indicate that less than ten percent of business leaders show this balance today. Here is my list of key principles for creating and capitalizing on a balanced focus as a business professional or an entrepreneur: Start by marketing your vision and purpose. Every balanced leader does marketing early.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. The market is unpredictable and changes fast.

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Why Has Seed Investing Declined? And What Does this Mean for the Future?

Both Sides of the Table

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. ( So What Impact Did the Drop in Tech Founding Costs Have on VC?