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BlackLine Software Prices IPO

socalTECH

Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine will start trading Friday morning on the NASDAQ Global Select Market as BL. earlier this week.

Pricing 100
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And Then There Were Three: RealD Hits Markets Today

socalTECH

RealD said last night that it had priced its IPO at $16.00, and is selling 12.5M RealD joins Woodland Hills-based ReachLocal and Carlsbad-based MaxLinear among the list of local firms with a successful IPO this year. Tags: financing public market acquisition merger reald. shares of its common stock.

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SoCal Racks Up Another Successful IPO

socalTECH

Southern California appears to be on a IPO roll this month, with the pricing of Monrovia-based Green Dot 's IPO last night and expected trading today, following the successful IPO of Beverly Hills-based RealD last Friday.

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ReachLocal Up 15 Percent After IPO

socalTECH

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 per share, after pricing below its initial offering range on Wednesday evening, and had traded as high as $15.26 The firm's stock was up in its debut despite a down market for the day, with the NASDAQ down -4.11

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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. What's the idea behind the rollout of all these new products, and the expansion beyond the search marketing area?

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sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. But there's a high price to pay when you consider that it affects the well-being of your company culture.

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Interview with Steve Pelletier, FatTail

socalTECH

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). That has been in the market since 2004. We've created a patent pending technology called Autobuild. Even users who are using AdBook don't have that.