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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Marketing 114
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Customer 146
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380
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Anametrix Funding Worth $1.15M

socalTECH

San Diego-based Anametrix , a developer of cloud-based business analytics software, revealed this week via a regulatory filing that its recently announced round was worth $1.15M, part of a $2.3M Tags: anametrix venture capital funding cloud analytics software. fundraising effort by the company. READ MORE>>.

Funding 154
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Anametrix Gets Funding, Adds Advisors

socalTECH

San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Tags: anametrix venture capital angel investor business analytics software saas. Details on the new private investment was not disclosed. READ MORE>>.

SEM 174
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7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM.

SEM 150