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Marketing and big data: Finding that needle in the haystack

Berkonomics

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter. Still true, but with a big twist.

Marketing 120
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Is it your brilliant plan or your execution?

Berkonomics

Tyson’s insight into the realities of the market. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. I can’t recall any of my companies hanging onto its original plan after some level of market feedback. Tyson’s statement also addresses change.

Summary 156
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition. Engagement.

News 198
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It’s mostly in the execution.

Berkonomics

The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. Email readers, continue here.] I can’t recall any of my companies hanging onto its original plan after some level of consumer feedback.

Startup 245
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Interview with Sam Teller, LaunchpadLA

socalTECH

For readers, LaunchpadLA is all about? We got over 400 applications for the ten slots we had open in this class, and we picked ten amazing companies. So far, eight of the ten companies in our current class have raised outside funding, and we're really happy with how it's gone so far. We're really excited for the next steps.

Class 261
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Interview with Marc Friedmann, SciVee

socalTECH

For people who haven't visited SciVee, what's the site about? Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's largely a publishing market, and has been around for hundreds of years. We provide rich media to the STM market. Can you describe how that works?

Journal 124
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Interview: Seth Epstein of SocialStay

InfoChachkie

8 ) SocialStay is effectively a B-to-B, SaaS product that requires you to simultaneously speak to several audiences (hotels, travelers, travel sites, etc.). Your team operates out of a barn on your idyllic, coastal property, yet you have created a world-class product. We’re positioned well to scale.”. Droid or iPhone?

Startup 233