SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. Normally the product is defined as a web site. What applications and web sites have you been using? Then I spend time in all sorts of other applications and web sites.

Web 150

Web Sites Email HTML 150

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

NOVEMBER 29, 2010

Los Angeles-based EQAL , the social entertainment and media firm known for lonelygirl15, is powering a new web site for Earth Balance and Whole Foods Market. It appears that the new holiday baking community is also tied to two other sites being run by EQAL, one for Alicia Silverstone and the other for Alison Sweeney.

Sites 178

Sites Marketing Social Media Web 178

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Marketing cost is not the best measure of success. First: Planning.

Sites 156

Sites Product Social Network Press 156

socalTECH

FEBRUARY 18, 2010

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. The firm said it has now acquired more than 100 web sites in total. Financial details of the acquisitions were not disclosed. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

TechEmpower

JULY 24, 2023

How will you be taking this to market? What are some sites or companies in the same space? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? How do we prioritize internationalization versus getting something to market?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

NOVEMBER 20, 2015

Los Angeles-based online matchmaking site eHarmony said Thursday that it is expanding its market, and has launched a brand new site, specifically aimed at Spanish speaking singles. According to eHarmony, its new web site is built to serve both Spanish speaking singles in the U.S., READ MORE>>.

eHarmony 100

eHarmony Sites Course Web 100

Startup Professionals Musings

DECEMBER 3, 2021

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Professional user-friendly site design.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Berkonomics

MAY 19, 2022

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test. Same thing.

Email 156

Email Web Tips Metrics 156

SoCal CTO

JANUARY 28, 2010

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” And he’s right there’s a big difference.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

JUNE 30, 2011

California's move yesterday to tax out-of-state, e-commerce retailers, will cause "immediate devastating loss of income" to web-based business in California, says a group focused on the affiliate marketing industry. The Performance Marketing Assocation represents affiliate marketing companies.

Web 217

Web Commerce Marketing Sales 217

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously. Same thing.

Email 120

Email Marketing Web Mobile 120

socalTECH

APRIL 6, 2012

Hollywood-based Pxldust.com , a new web site focused on allowing artists and photographers to showcase their work, said this week that it is looking to let artists to compete for prizes and show off their artwork to others through its site. The quarterly competition is being sponsored right now by Wacom. READ MORE>>.

Competition 154

Competition Sites Hollywood Web 154

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And yet, users rave about the service, and spend long durations of time on the site. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

AUGUST 16, 2013

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Maire was formerly the company''s Country Manger in France. Maire was formerly the company''s Country Manger in France. READ MORE>>.

Agoura Hills 138

Agoura Hills Sales Marketing Agoura 138

socalTECH

SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

MARCH 28, 2011

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix. READ MORE>>.

Marketing 196

Marketing CalTech IP Pasadena 196

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

NOVEMBER 16, 2010

Hollywood-based BUZZMEDIA , the online publisher of entertainment focused blogs and web sites, said today that it has linked with photo sharing site Plixi , which until recently was known as TweetPhoto. Financial details of the effort were not announced. READ MORE>>.

Sites 170

Sites Buzznet Entertainment Content 170

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 135

Blogging Services Search Engine Optimization Web 135

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. CrownPeak is a developer of software-as-a-service for content management, which allows non-technical users to update and maintain their web sites.

Tool 187

Tool Marketing Social Media Content 187

socalTECH

AUGUST 29, 2012

A report issued this week by Experian Marketing Services has identified two, San Diego niche social networking sites as being among the fastest growing sites between July of 2011 and July of 2012.

Social Network 150

Social Network San Diego Sites Networking 150

socalTECH

JUNE 25, 2014

Moviepilot , the online film review and publishing site led by Tobias Bauckhage, has sold off its German website, moviepilot.de , to French publisher Webedia. Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns.

Social Media 164

Social Media Marketing .Net Entertainment 164

socalTECH

SEPTEMBER 16, 2010

The site said that--after 10 years on its old platform--it was time to bring an upgraded service to its users. The firm has seen a number of startups appear as competitors in recent years, who are applying Web 2.0 Those competitors have been hoping to take market share from Evite. designs to the online invitations space.

Evite 140

Evite Sites Web 2.0 Los Angeles 140

socalTECH

JANUARY 20, 2010

Aliso Viejo-based Buy.com , the online e-commerce retailer, said today that it will provide free web site hosting of e-commerce sites as part of a new, turnkey tool for developing affiliate e-commerce sites. Tags: buy.com ecommerce hosting affiliate marketing. READ MORE>>.

Commerce 145

Commerce Sites Tool Web 145

Startup Professionals Musings

AUGUST 22, 2011

For some reason, I haven’t heard much about the next generation of the Internet ( Web 3.0 ) lately, which probably means it isn’t happening as fast as everyone predicted. I suspect the real challenge is not the semantic web technology , but new attractive business models from smart entrepreneurs. are appearing. are appearing.

Web 95

Web Entrepreneur Doc Examples 95

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

Marketing 96

Marketing Metrics Social Media Content 96

socalTECH

JANUARY 13, 2011

Los Angeles-based Oversee.net , the provider of Internet domain monetization and marketing services, said this morning that it has named Scott Morrow as Senior Vice President / GM of its Vertical Markets division. Morrow was most recently CEO and President of ThisNext, and had previously served as EVp of Citysearch. READ MORE>>.

Oversee.net 150

Oversee.net CitySearch Marketing Web 150

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198

News Sites Startup RSS 198

socalTECH

AUGUST 5, 2009

San Diego-based KidZui , which develops kid-friendly browser software, has launched into the online video market today with a new web site, ZuiTube.com. The firm said its new site offers kid-friendly video content through a YouTube-like user interface; and, in fact, the site is powered by YouTube through a developer's license.

Sites 100

Sites Software Review San Diego Screening 100

Tech.Co

SEPTEMBER 20, 2017

Hollywood studios are jumping on the trend of the VOD market. This freedom comes from the option to simply wait until we can find a new box office movie streamed somewhere on the web or available for download from pirate sites. Hollywood is Lacking in VOD Marketing Skills. For example, Warner Bros.

Hollywood 95

Hollywood Demand Marketing Netflix 95

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. That meant I got to operate them, working on video sites, travel sites, helping with content recommendations. What is Kixer? What''s your background?

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124