personal-pitch 
Startup Professionals Musings
JUNE 26, 2020
Let me assure you that a business plan and product plan are two different things (I have personally written several of both). Be sure to include this in your “elevator pitch,” which you must always deliver as a prelude to your technology features. Quantify the market opportunity in business terms. You need both to survive.
InfoChachkie
SEPTEMBER 4, 2012
Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As noted in Entrepreneurs Shouldn't Pitch Their Ideas To Venture Capitalists , most sophisticated investors place their bets on people rather than opportunities.
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InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.
Both Sides of the Table
OCTOBER 12, 2010
A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. This only works if you’re not a crocodile sales person. If you don’t have a “base camp&# understanding of these issues you’re not ready to hire a sales person.
InfoChachkie
NOVEMBER 18, 2010
Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Shockingly, some of the recommended tactics pitched by NPS gurus could actually decrease your sales by solidifying a propensity to not promote your solution. free weekly Infochachkie articles! Shots On Goal.
InfoChachkie
NOVEMBER 18, 2010
Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Shockingly, some of the recommended tactics pitched by NPS gurus could actually decrease your sales by solidifying a propensity to not promote your solution. free weekly Infochachkie articles! Shots On Goal.
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