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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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How Nix Hydra's Egg Baby Cracked The Code For Female Gamers

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However, Egg Baby--the title from newly funded Nix Hydra (www.nixhydra.com)--seems to have cracked the code for how to get new, young, female consumers to become game players. Lina Chen: Nix Hydra makes mobile games for the young female demographic. Most of the reviews rant about how cute the game is, so they probably like that too.

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What You Missed On Your Holiday Vacation, SoCal Technology Edition

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In the latest roundup of fundings (big few weeks for San Diego, apparently): PatientSafe Solutions ($20M, San Diego, mobile health). Independa ($5M, San Diego, software for senior independence). TapIt Media acquired for $23M by Phunware. 9 Ways socalTECH Can Help You With Your New Year's Resolutions.

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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

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There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Where do you fit into the mobile ad market? Since the iPhone in 2007, we are seeing that mobile is taking over, and what we were doing was not as relevant.

Hollywood 100
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Ten Of The Top Tech Companies For Employees In LA

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Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. Deploying software in the cloud?

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Disney Accelerator Demo Day: Artificial Intelligence, 3D Printing, More

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Four of the companies in this year's accelerator class (FEM, MakieLab, Littlestar, and HYP3R) now have operations in Los Angeles, three having set up shop in Los Angeles due to their involvement in the program. READ MORE>>.

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Interview with Rob Reed, MomentFeed

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Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, which is based on your mobile device, and it's app based. Now, what we've entered is actually Social Media 2.0,