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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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53 Questions Developers Should Ask Innovators

TechEmpower

” or “Are you developing for desktop, tablet, mobile, or all three?” Are you targeting desktop, tablet, or mobile? Most new sites need to account for mobile delivery – but on the other hand, not every MVP needs both desktop and mobile versions. Do you need to process user-contributed media?

Develop 520
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How will you ride the next wave?

Berkonomics

We use QR codes to simplify the process. The principal drivers of this re-imagination are the hyper-growth of the mobile Internet, consumer-controlled commerce, the rise of big data, and “globality.” Let’s explore examples of these and more. And now we have made the largest cycle of all – the move to mobile Internet computing.

Mobile 156
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How Nix Hydra's Egg Baby Cracked The Code For Female Gamers

socalTECH

However, Egg Baby--the title from newly funded Nix Hydra (www.nixhydra.com)--seems to have cracked the code for how to get new, young, female consumers to become game players. Lina Chen: Nix Hydra makes mobile games for the young female demographic. Most of the reviews rant about how cute the game is, so they probably like that too.

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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

As Google starts offering more consumer products (read: mobile devices) I assure you they will find ways to take customer service calls from you. Higher conversion rates (10-15x online conversion) and higher value at closure (up to 2x higher) due to up-sell & cross-sell potential. But What About Mobile? Phone numbers.

Mobile 311
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5 Marketing Software Tools Every Business Should Have

Inverted Software

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Hootsuite helps you publish and track content by connecting to all of your social media accounts. ConstantContact is email marketing software.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore.