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United Online, OpenX Tie On Advertising Technology Deal

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Pasadena-based OpenX Technologies , and Woodland Hills-based United Online said that the companies are in a deal, where OpenX will become the exclusive provider of digital monetization technology for display ad inventory for United Online''s Juno, NetZero, and Classmates properties. READ MORE>>.

OpenX 153
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Sixty-four Southern California Firms On Technology Fast 500

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The full list follows: 13 EdgeCast Networks 21406% Santa Monica Alex Kazerani 15 Optimer Pharmaceuticals, Inc. 18798% San Diego Pedro Lichtinger 22 Phone Power 7642% Winnetka Ari Ramezani 23 TeleSign Corporation Software 7534% Marina del Rey Steve Jillings 26 FastSpring 6742% Santa Barbara Dan Engel 30 Neurocrine Biosciences, Inc.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). Isaac Garcia , Central Desktop (Pasadena, software). John Jersin , Connectifier (Newport Beach, recruiting software). Jason Koch , Telogis (Irvine, fleet tracking software).

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Interview with Steve Pelletier, FatTail

socalTECH

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). How does your solution fit with the many automated tools and ad networks out there? Your sales team can sell more inventory directly, which means less to networks.

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Interview with Ross Levinsohn, Velocity Interactive Group

socalTECH

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. Obviously, we were looking at all kinds of solutions to make the process of buying and selling easier, especially in the network which we had built.