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ReachLocal Launches New SEO Offering

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Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites.

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United Online, OpenX Tie On Advertising Technology Deal

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Pasadena-based OpenX Technologies , and Woodland Hills-based United Online said that the companies are in a deal, where OpenX will become the exclusive provider of digital monetization technology for display ad inventory for United Online''s Juno, NetZero, and Classmates properties. READ MORE>>.

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Spotlight Sees Growth At New HQ

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Spotlight , the venture backed provider of software-as-a-service for managing sports and entertainment tickets, said this week that it has moved from Woodland Hills to Calabasas, in expectation of growth in its staffing. Spotlight's software is used to automate corporate ticket management by corporations. READ MORE>>.

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ReachLocal Buys SMB:LIVE

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Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Tags: reachlocal smblive merger acquisition software local advertising. Financial terms of the acquisition were not disclosed.

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FatTail Launches Ad System

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Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

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Sixty-four Southern California Firms On Technology Fast 500

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18798% San Diego Pedro Lichtinger 22 Phone Power 7642% Winnetka Ari Ramezani 23 TeleSign Corporation Software 7534% Marina del Rey Steve Jillings 26 FastSpring 6742% Santa Barbara Dan Engel 30 Neurocrine Biosciences, Inc. 33 ServiceNow Software 4873% San Diego Frank Slootman 42 Trius Therapeutics 3420% San Diego Jeffrey Stein, Ph.D.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). Isaac Garcia , Central Desktop (Pasadena, software). John Jersin , Connectifier (Newport Beach, recruiting software). Jason Koch , Telogis (Irvine, fleet tracking software).