socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Tags: reachlocal smblive merger acquisition software local advertising. Financial terms of the acquisition were not disclosed.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

NOVEMBER 19, 2013

Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Miller and former Fox Interactive Media's Ross Levinsohn. Search Marketing also participated in the funding.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

FEBRUARY 10, 2009

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser. That was the foundation for FatTail in 2001.

Advertising 127

Advertising Startup Sales Tool 127

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. In the dozen years of the Internet, no one has quite figured out buying and selling advertisings, and it's not much better than it was ten years ago.

Advertising 100

Advertising Media Startup Woodland Hills 100