Media Paid Search Yahoo 
socalTECH
AUGUST 22, 2014
For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. Jonathan David: We''re essentially a media buying and optimization platform. We spoke with Jonathan about the company and where it fits into the advertising market.
InfoChachkie
MAY 14, 2012
This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles! and Overture Services.
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Both Sides of the Table
APRIL 15, 2010
It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it. Bill Gross is the man responsible for the overwhelming amount of monetization on the web.
Both Sides of the Table
OCTOBER 8, 2014
So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media. acquired Overture for $1.63 billion (Upfront Ventures was an early Overture backer).
SoCal Delicious
NOVEMBER 16, 2012
Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. firm's co-founder and CEO, was VP Emerging Ad Products at Overture/Yahoo; co-founder John Zimmerman was Managing Director of. Jason Lehmbeck, the. Tony Karrer, who runs the LA CTO. David Subar, who.
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