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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

RSS 104
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Using Social Media To Deal With Customer Trolls

InfoChachkie

Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Rather, you should indirectly speak to the potential future customers who will consider the negative review, and your response, when assessing the purchase of your startup''s product or service.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Here''s how they pulled it off.

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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time. This audience feedback allowed the band to iteratively modify their creation.

Startup 269
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Effective Email Introductions or Why Blind Intros Suck

InfoChachkie

The following six tactics will help ensure that your future matchmaking efforts will be welcomed and productive for all parties involved. Proper Context – If the context of the intro is the least bit unclear, I ask the person requesting the introduction to write a paragraph or two that I can forward to the target contact.

Email 256
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Much of my traffic is through referring websites and/or social media. Don’t just write a carbon copy of what somebody else is doing. Every time I write a post I send it out on Twitter.

Blogging 286