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True(X) Media Finds $6M

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Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

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TrueX Media Acquired For $200M, Says Report

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TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. TrueX was previously known as SocialVibe, and is venture backed by Jafco, Norwest Venture Partners, Pinnacle Ventures, and Redpoint Ventures. The deal is reported to be worth $200M. READ MORE>>.

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Topspin Media's Gotcher Gets Emmy

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Peter Gotcher , the Chairman and co-founder of Santa Monica-based music startup Topspin Media , has scored an Emmy award, for his work in co-founding firm Digidesign. Topspin, is run by Ian Rogers, the former GM of Yahoo Music, and is backed by Redpoint Ventures and The Foundry Group. The Philo T. READ MORE>>.

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Looking At LA's Technology Future with Derek Norton

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First off, talk about your involvement in some of the companies here, and also explain your view of where Los Angeles is going in the technology world? We also put together the Series B with Redpoint for Machinima. It's about the user experience, the interface, and it's very not about the technology.

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SRCH2's Plan to Arm The World With Enterprise Search Technology

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In the arms race of search technology, only the big guys -- Google, Microsoft -- seem to be able to keep up with all of the innovations in the space. We caught up with CEO Dev Bhatia --a serial entrepreneur who''s been involved with such companies at Hotsocket, Screaming Media (IPO), and Yoyodyne (acquired by Yahoo)--to learn more about.

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United Online's Helfand Departs, Joins Auditude

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Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. Auditude develops technology to help companies monetize their online video. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO.

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What Mattered in 2010: Greg Martin, Archer Venture Capital

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We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. I left a great firm, Redpoint Ventures (after 11 years), to start a new firm, Archer Venture Capital. 2010 was a momentus year for me personally.