Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media

SoCal Tech Calendar

JUNE 7, 2016

Peter Csathy , the digital media veteran who was CEO of Manatt Digital Ventures for the last three yeras, said this morning that he has launched a brand new company, called CREATV Media. Csathy said the new venture is a media innovation, investment, and advisory firm.

Media

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media

socalTECH

NOVEMBER 14, 2017

Los Angeles-based Fullscreen Media says it is shutting down its video on demand service , and instead putting its resources into its other efforts, after a two year run. The service will be shut down in January of 2018. READ MORE>>.

Demand

socalTECH

APRIL 24, 2015

In the world of sports, getting high school sports scores have always been an issue for local media, such as newspapers and television stations. The next thing was our exit partners on my prior firms had all been media companies, and I had worked with those media companies for many years, and know how they work.

Media

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media

TechCrunch LA

MAY 12, 2020

The group occupies some familiar spaces for past investments, with a focus on niche social communities, mobile media tools and augmented reality. The 10 startups in Yellow’s third batch include: Brightly : a media platform and community that promotes ethical and sustainable brands. Nuggetverse : a web comics media startup.

Invest

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Gocke told us more about the company and what it's doing. What is Fliptu?

Social Media

socalTECH

OCTOBER 9, 2015

The Disney Accelerator takes ten, startup companies, and pairs them with mentors from The Walt Disney Company and elsewhere, to provide technical assistance, guidance, business advice, and other resources--and also helps those company link up with internal Disney resources that might help those companies succeed.

Class

socalTECH

SEPTEMBER 5, 2013

Santa Monica-based Demand Media has launched a brand new, craft-focused channel on its how-to site, eHow , featuring resources and information on all kinds of arts and crafts. ehow crafts channel resources video instruction learning creativebug instrucitons tutorials' READ MORE>>.

eHow

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

Social Media

InfoChachkie

AUGUST 26, 2013

This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. It also facilitates determining your proper product and market fit before your startup is under a white-hot media spotlight. An infamous example of a startup that did not follow this strategy is Color.

Marketing

Berkonomics

DECEMBER 31, 2015

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email. Happy New Year from Dave and BERKONOMICS.

Social Media

TechCrunch LA

JUNE 26, 2018

During an event in Los Angeles today, Google specifically positioned this region as ideal for the media and entertainment industry in the area.

Los Angeles

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

Social Media

socalTECH

MARCH 11, 2016

Venice, California-based Rally Networks , a startup which uses free charging stations in public locations to help spread the word about mobile apps, has been selected for the new Virgin Media Accelerator that is launching in London. READ MORE>>.

Media

socalTECH

NOVEMBER 2, 2011

Los Angeles-based Break Media said it has produced a number of original videos and editorial content in support of the charity; Huntington Beach-based free web conferencing service AnyMeeting said it is running a contest to see who can grow the best mustache; and LIVESTRONG , the online health site run by Demand Media, is working with Movember to provide (..)

Company

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media

Berkonomics

AUGUST 5, 2011

It is a real risk for the successful entrepreneur that the daily demands of business make it more and more difficult to know the pulse of the industry, which becomes more and more risky as decisions are made and resources allocated to projects or products that may no longer be as attractive as before.

Marketing

TechCrunch LA

JANUARY 3, 2023

Screenshots posted by the cybercriminals suggest the data includes the personal details of people who sought housing assistance from the city, as well as data from the city agency’s payroll, human resources, and accountancy files. “We remain committed to providing quality work as we continue to resolve this issue.”

Los Angeles

SoCal Tech Calendar

JUNE 9, 2016

If you wanted to find someone who truly understands the convergence of the media and technology, you need to go no further than Peter Csathy , the CEO of newly launched CREATV Media (www.creatv.media). Peter Csathy: CREATV Media is a very different kind of firm. I came to Manatt to build digital media companies.

Media

socalTECH

NOVEMBER 15, 2011

Start Engine, started by Activision co-founder Howard Marks and investor Paul Kessler, said today that it is looking to provide mentorship, funding, and other resources to startups in the area, starting with a first class in January.

Startup

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. Today, blogging has been subsumed by the closed systems of social media.

Acquisition

SoCal Tech Calendar

FEBRUARY 16, 2017

Wednesday, February 22, 2017 -- MAKE IT Monthly - Social Media for Emerging Brands: DIY Tips for Big Results. You’ll leave with DIY skills, a practical resource guide, and new confidence about maximizing your social media potential. But navigating the landscape can be daunting. See [link] (more)

Social Media

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media

Both Sides of the Table

JUNE 28, 2011

.&# What this meant was that rather than buying really expensive UNIX servers (and multiple machines in order to handle redundancy) we could buy cheap, replaceable servers for compute resources. I’m just in awe of what they’ve enabled and baffled that the media doesn’t give this more focus. These are very different.

Venture Capital

Both Sides of the Table

AUGUST 27, 2012

He didn’t mean to make a media storm out of it – it was a simple comment on his Facebook page. But then Marc Andreessen weighed in – as did I and several others – and the media picked up on his comments. Enter social media and its importance as a traffic source. ” My 3.5 There are giant redwoods.

Technical Review

Berkonomics

NOVEMBER 9, 2017

So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. When you do connect with your niche, you will have resources to expand and alter your message for the next niche and then the next. Of course not. How to Find Your Niche?

Marketing

Both Sides of the Table

JULY 14, 2010

So many CEO’s just carry on being … CEO’s –> fund raise, get media attention, attend conferences, hire staff, “set direction&# , whatever. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example.

Startup

socalTECH

MARCH 7, 2014

Disney is inviting a select number of founders and entrepreneurs, who have interests in the media and entertainment space, to visit with its team at those locations.

Entertainment

TechCrunch LA

AUGUST 7, 2019

“ We will see which podcasts are performing well and offer them the opportunity to partner and grow with PodcastOne, and provide them with all the resources the network offers, including production, talent booking, promotion, a dedicated sales team and more,” said PodcastOne chief executive, Peter Morris, in a statement.

Platform

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. Click around on the various topics to find some amazing resources.

Content

Startup Professionals Musings

JULY 5, 2021

Today you can start a new web site business for as little as $100, produce cheap smart phone apps, or lead the effort to tap the multitude of opportunities brought by capitalizing on our concern for dwindling natural resources. This not only saves scarce natural resources, but adds value to the economy. Marty Zwilling.

Startup

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media

Both Sides of the Table

SEPTEMBER 15, 2014

in fact we still look at many deals in the media sector whose main objective is to entertain people. .” The interesting thing is that we had parallel discussions about Ag Tech and about “wanting to fund stuff with more meaning.” 6SensorLabs.

Funding

socalTECH

DECEMBER 17, 2012

Entangled Media , one of the startups out of the current class at MuckerLab , has developed Younity (www.getyounity.com), a service which hopes to do just that--make your files available from anywhere. We use AWS too, and those companies are able to use resources created for cloud storage and processing.

Screening

socalTECH

NOVEMBER 19, 2021

Los Angeles-based esports- and gaming-media company New Meta Entertainment said this week that it has launched a new, esports website and media site, Raidiant, which is specifically aimed at women gamers.

Education