Berkonomics
APRIL 21, 2022
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. What resources do you already own? And here’s the most powerful new media model.
Startup Professionals Musings
NOVEMBER 13, 2021
The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others. Assets need to move in a community of engaged users. Community means more than supply and demand.
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socalTECH
JULY 8, 2019
Los Angeles-based Hawke Media , which provides social marketing and other services, says it has named a "Preferred Agency Partner" for Facebook. Hawke says the partnership gives it access "advanced tools, resources, training and support" among other resources.
Startup Professionals Musings
JANUARY 15, 2022
If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.
socalTECH
JULY 19, 2017
Los Angeles-based Penske Media Corporation (PMC), the publisher of Variety, WWD, Footwear News, Deadline, Indiewire, TVLine, Hollywood Life, and the Robb Report, has promoted two of its executives to VPs. Gullion had been part of PMC's founding team in 2003, and was most recently Director of Human Resources and Corporate Communications.
Startup Professionals Musings
DECEMBER 12, 2021
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."
SoCal Tech Calendar
JUNE 7, 2016
Peter Csathy , the digital media veteran who was CEO of Manatt Digital Ventures for the last three yeras, said this morning that he has launched a brand new company, called CREATV Media. Csathy said the new venture is a media innovation, investment, and advisory firm.
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