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United Online, OpenX Tie On Advertising Technology Deal

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Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

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REX Raises $15M Funding

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Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS.

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Sixty-four Southern California Firms On Technology Fast 500

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Earlier this week, Deloitte released its latest list of the top 500 growing technology companies, in its 2012 Technology Fast 500. 449% Woodland Hills Zorik Gordon. 381 Life Technologies Corporation 195% Carlsbad Gregory T. Flatley 412 NEOGOV 177% El Segundo Damir Davidovic 413 Maxwell Technologies, Inc.

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United Online's Helfand Departs, Joins Auditude

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Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. Auditude develops technology to help companies monetize their online video. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO.

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Southern California Linked IPOs Grow

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The number of Southern California related initial public offerings is growing steadily upwards, as Gevo --originally started in Pasadena, and based on technology out of Caltech and UCLA--hit the market this morning. Gevo is just the latest in a surge of companies hitting the public markets which have Southern California links.

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Southern California IPO List Gets A Little Longer

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Other firms currently in registration include Santa Monica-based Demand Media ; San Diego-based Zogenix ; Inphi Corp. which has most of its employees in Westlake Village; Los Angeles-based Gamefly ; City of Industry-based NewEgg ; San Diego-based Fallbrook Technologies ; and Thousand Oaks-basd Nexsan.

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SoCal Racks Up Another Successful IPO

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Southern California appears to be on a IPO roll this month, with the pricing of Monrovia-based Green Dot 's IPO last night and expected trading today, following the successful IPO of Beverly Hills-based RealD last Friday.