Remove Metrics Remove Pricing Remove Social Media Remove Technology
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. New technologies drive the need for support and attachments, which could be your opportunity or loss.

Marketing 162
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Start selling it before you build it.

Customer 109
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6 Ways To Test Your New Venture Sustainability Early

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Start selling it before you build it.

Sales 165
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7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers. In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name.

Marketing 133
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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Attract, train, and reward only the best leaders.