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CampaignEQ Aims At Better Mobile Marketing Attribution

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Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

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Cornerstone OnDemand Rolls Out New Products

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Santa Monica-based talent management software developer Cornerstone OnDemand has launched two new products this morning, including a new predictive analytics dashboard and a cloud platform aimed at developers. Cornerstone OnDemand is led by Adam Miller. READ MORE>>.

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The Mobile Majority Acquires Brazilian Company

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Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. The Mobile Majority said the deal is valued between $3 million to $7 million. The Mobile Majority is led by Rob Emrich.

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PatientPop Launches New Comparison Tool For Healthcare Providers

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Santa Monica-based PatientPop , which develops healthcare practice management software, has rolled out a new product, aimed at helping independent healthcare providers compare themselves to other local competitors.

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Interview with Michael Schneider, Mobile Roadie

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Actually, no thanks to Santa Monica-based Mobile Roadie. Mobile Roadie, headed by Michael Schneider , develops tools that make easy for non-programmers to create their own mobile apps. Describe what Mobile Roadie does? Taylor actually came in through the front door, and just signed up on our web site.

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Curating The Web Using PublishThis, with Matt Kumin

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If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Prior to starting PublishThis, I was the General Manager for Edmunds.com, the automotive site here in Santa Monica.

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Tecca, Backed By Best Buy, Launches Personal Electronics Shopping Service

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Santa Monica-based Tecca said today that it has launched a new, personal electronics shopping and information service with the backing of Best Buy Co. Tecca's software currently runs on Apple iPhone and Google Android devices, and the firm said it will be offering up mobile web, PC, and tablet versions later this fall.

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