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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. What about mobile? I’m sure many of you know the techniques that mobile app companies use to get onto the iOS top chart list.

Marketing 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many through SEM? On measurement. Is it 4/1,000? Retention / Churn.

Metrics 346
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. But you don’t need to spend money on SEM. This is 14% of world population and 33% of all people online. The stars of tomorrow are being built on these short-form formats.

SEM 150
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

CTO Coach 359
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Internet consumption is obviously growing massively on mobile devices.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

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CEO/President is Karl Siebrecht (ex-Pres of Atlas at AQuantive and ex-GM of ad platform product management, search and display marketing, and mobile and gaming advertising for Microsoft). WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Primarily targets SMBs.