Remove Networking Remove Press Remove Sales Remove Technical Review
article thumbnail

6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t waste your time networking with strangers.

Marketing 141
article thumbnail

6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t waste your time networking with strangers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

For some aspiring to be tech entrepreneurs, I often suggest a two-step process, as I argued in this post that “ The First Startup Founder You Need to Invest in Is You.” He or she has worked at some very successful big technology or media companies and went to a great school. Being a CEO begets the network to be a CEO.

article thumbnail

Is Silicon Valley Really Coming to an End?

Both Sides of the Table

David encourages entrepreneurs to stay away from the big tech firms (such as Google, Facebook, Microsoft, Apple) because they are hard to compete with. I believe entrepreneurs should, in David’s words, “build big businesses on the outskirts” but I don’t believe that Silicon Valley tech giants will outmaneuver startups.

article thumbnail

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t waste your time networking with strangers.

article thumbnail

Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

article thumbnail

6 Pragmatic Marketing Tips To Ramp-Up Your Business

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t waste your time networking with strangers.

Tips 75