Networking Product SEO Writing 
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.
Startup Professionals Musings
APRIL 21, 2013
The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events.
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Both Sides of the Table
FEBRUARY 20, 2012
One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.
Both Sides of the Table
APRIL 18, 2010
Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s start with what I like most about the product. But I can always see the correlation between writing a blog or publishing on a social network and traffic.
Both Sides of the Table
AUGUST 23, 2010
What I notice is that people further the conversation, talk with each other, network, try to get noticed (linking to their websites, etc.). Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. And they are trying to bake in user adoption into the design of the product.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.
Startup Professionals Musings
JUNE 30, 2014
The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events.
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