Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. And people employed professional firms to pay money to websites to publish “news stories” that were written by the agency with links back to your site.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast. The following are some lessons I learned about early-stage startup marketing.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

AUGUST 16, 2013

We grew our SEM and improved our ROI. We''re aggressively hiring, which is great news for the local industry, in marketing, sales, and engineering. When I first came on board, we were not very sophisticated with our search engine marketing. Most importantly, we had only been marketing our international hotel inventory to the U.S.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 94

Marketing Startup Social Media SEM 94