Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. How do people drive SEO growth?
Both Sides of the Table
MARCH 14, 2013
.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? So how exactly do you break out then? And they back it up with data.
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socalTECH
FEBRUARY 23, 2009
San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?
Startup Professionals Musings
AUGUST 20, 2013
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast. Nobody likes writing re-hashed stories. Not everyone has a spare 40 mill for a re-do.
Tech Zulu Event
NOVEMBER 18, 2011
On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Share with them how excited you are, ask them what they think and find out if there is one person they can share the good news with. Search Engine Optimization (SEO).
Startup Professionals Musings
JULY 22, 2012
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
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