Both Sides of the Table

JANUARY 6, 2014

Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup. I should note that my friend Brad Feld has written a new book on the subject that I would recommend if you want the bible on the topic. In the Early Days. Mentorship.

Startup 325

Startup Sales Technical Review Software Review 325

InfoChachkie

MARCH 30, 2015

However, Gates and company realized that there were far more productive uses of Microsoft’s cash than to expend it to ensure the temporal comfort of a handful of traveling Executives. Remind your team that every dollar spent in a non-productive fashion direct impacts each employee. Sound counterintuitive? However, do not count on it.

Startup 100

Startup Pricing Coach Incubator 100

InfoChachkie

DECEMBER 2, 2009

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

Custom 164

Custom Customer Advertising SEM 164

InfoChachkie

JULY 14, 2009

Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed. Hint: He was an entrepreneur.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153