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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Network with local organizations and industry groups. Use social media for marketing, not just feedback.

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The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

And that rep doesn’t just send an email to his boss – he has coffee with the head of customer service. I often advise these CEOs to make the tough choices early in the company’s history – either move up North or build your tech team in LA. He downs cold ones with the head of biz dev. What about offshoring?

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers. It forces you to prioritize the health of your organization from the inside out. Ensure total alignment of all elements of your business.

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Many Startups Stumble on International Cultures

Startup Professionals Musings

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany.

Startup 90
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The Top 10 Types of Douchebags in Tech and How NOT to Be One

Jason Nazar

The Uger-Annoying Service Provider. Being a service provider is one of the greatest professions and one that should engender a great deal of trust and always start and end with solving other people’s problems. The WannaBe Board of Advisor. What’s the Remedy: Don’t ever offer to be a Board of Advisor unless your asked first.

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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

I spent nearly a decade building software for large companies and then advising companies on the same. He would have found somebody technical and inspired that individual to work for equity or deferred payment. Good entrepreneurs have a penchant for doing vs. over-analyzing. obviously don’t read this as zero analysis).

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International Cultures are Key Business Challenges

Startup Professionals Musings

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany.