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Hire for your core. Partner for the rest.

Berkonomics

In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 159
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7 Due Diligence Checks On Your Idea To Save Some Pain

Startup Professionals Musings

Don’t forget to consider customer alternatives, like trains versus airplanes. These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Check for intellectual property barriers in your way.

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6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

In fact, our education and training to logically associate related concepts reduces our ability to add the creative side, even though we were all born without that bias. If you study the Amazon 1-click patent long enough, you’ll likely find something of your own worth patenting. You cannot will a new idea.

Ideas 171
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Hire for your core. Partner for the rest.

Berkonomics

Patents, branding, marketing and more. In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 120
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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. You don’t have enough hours in a day, or trained people, to succeed with lower margins in a services startup.

Startup 174
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6 Keys To Translating Technology Into Business Value

Startup Professionals Musings

Mashup probably reminds senior leaders of a train wreck, and social networking is still seen by some business executives as a frivolous waste of time. You need to address these concerns early, by highlighting patents, encryption capability, or other features which mitigate these risks and costs. Payback on investment.

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